Yes, you heard right. Gypsy Rhythms has undergone a major brand overhaul - or as we performers like to refer to as a makeover, we've changed our name to Janan Bellydance.
We began by unpacking who we are, what we do, why we do it, and how we do it. Through this process we found a number of things we wanted to change - on the inside and the outside.
We wanted our name to reflect who we are and what we believe in.
We began revising our syllabus and introducing new classes and soon realised we couldn't stop there. Our new teaching methodology triggered a process of clarifying our values, goals, and core values. A realignment.
What began as an inspired doodle, quickly became the front-runner, spearheading our re-brand to represent us as well as to serve as a reminder of what's important to us...
Excellence. Sisterhood. Passion. Or, ESP.
(see what we did there?)
So, after working furiously on our re-brand for the last year, and after 9 years of trading as Gypsy Rhythms we have officially changed our name to Janan Bellydance.
We're so excited that we finally get to share this with you!
What does it mean?
Janan: an Arabic female name meaning heart, soul, and heavenly.
Bellydance: its what we do, yo!
Hamsa: also known as the Hand of Fatima, used to ward off the evil eye. It is believed that Fatima (daughter of the prophet Muhammad) would bless belly dancers by laying her hands upon their backs. From the Arabic word for five, the hamsa is seen as protection against the evil eye in Middle Eastern culture. The amulet consists of five spread fingers, often with an eye on the hand.
Tons! We've refined our class formats, we've expanded our syllabus, and added extra classes to our schedule. We've upgraded our systems and processes so that we can focus on what we do best - making dances and making dancers.
Our new approach empowers students to learn at their own pace, covering the themes they've chosen, at the frequency and pace they desire. The power is in your hands!
What's stayed the same?
Loads! We're still the same people, with the same high standards, fastidious about technique, and who really love what we do. Our core vision is the same too except now it's more refined and clarified:
To empower and transform everyday women through bellydance, maintaining excellence in our standards, creating a loving sisterhood, embracing our differences, celebrating our bodies, and sharing our passion.
Curious about our new classes? Complete the form below and we will send you our brochure.